What you need to know about why YouTube stars Logan Paul and KSI are fighting each other in the boxing ring

What you need to know about why YouTube stars Logan Paul and KSI are fighting each other in the boxing ring

Logan Paul and KSI, along with their younger brothers, will face off in a boxing event in England

Famed YouTube personalities Logan Paul and KSI will face each other in a boxing match on Saturday in Manchester, Britain. Their younger brothers and fellow YouTube stars, Jake Paul and Deji, will also battle it out as
part of the main event at Manchester Arena.

So, how did this come about? On February 3, KSI took on another YouTuber, Joe Weller, in a boxing match. At the time, KSI had 17 million subscribers on YouTube while Weller had about 4.7 million. The fight was watched by 1.5 million people live, and since then, the fight has gained more than 20 million views on YouTube.

KSI defeated Weller by a technical knockout in the third round. During his post-victory speech, KSI “called out” Logan Paul, challenging him to a fight. Paul accepted, and more than six months’ worth of verbal jabs, diss tracks (songs intended to insult another person or group), and frenzied press conferences later, here we are.

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And here’s why the fights have attracted huge interest: KSI now has more than 19 million subscribers; Logan Paul has 18 million; Jake Paul has more than 16 million; and Deji has 9.5 million, bringing the total to more than 62 million. In addition, the event will feature six more fights between other YouTube stars, each with a minimum of one million subscribers.

The event is expected to be even bigger since Logan Paul achieved notoriety outside the YouTube space following his Japan-suicide controversy. In one of his vlogs, Paul seemingly mocked victims in Japan’s infamous “suicide forest”. The scandal was picked up by the mainstream media and, since then, Paul has become one of the most hated people on the planet.

Jake Paul has developed a bit of a nasty reputation himself after being accused of abusing his girlfriends and employees, so you can bet there will be plenty of people tuning in just to watch the Paul brothers lose.

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Despite the fact that none of these people are professional boxers, this has the potential to become one of the most watched fights in history, especially among young people, as most of the internet stars’ subscribers are teenagers.

YouTube will be charging HK$79 in a pay-per-view system to watch the event live, and the company has promised they will try to shut down any illegal streams. The total revenue generated from ticket sales, pay-per-view, sponsorships and press conferences will make this a ridiculously profitable venture for YouTube and the stars involved.

That’s not all; KSI and Logan Paul have agreed to a two-fight deal. So, regardless of who wins on Saturday, there will be a second fight in February in the United States. And there is a good chance it will be even bigger than the first one.

You can watch the fights live on YouTube on Sunday (midnight Hong Kong time) for HK$79

This article appeared in the Young Post print edition as
YouTube stars take to the ring

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