K-pop girl group BLACKPINK break YouTube records with their latest single, 'Kill This Love'

K-pop girl group BLACKPINK break YouTube records with their latest single, 'Kill This Love'

The video for Korean quartet's new song passed 100 million views just two days after its release

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The group's videos have been breaking records across YouTube.
K-pop group BLACKPINK set a record for the fastest music video to reach 100 million views on YouTube, the groups management company announced on Sunday.
 
YG Entertainment said the video for the groups latest single, Kill This Love, surpassed 100 million hits around 2 pm on Sunday, just two days and 14 hours after its release.
 
The video, released at midnight on Friday, attracted more than 10 million views in just four hours and 13 minutes, setting a new record for a South Korean artist. It was ahead of the pace set by the groups international breakthrough, Ddu-Du Ddu-Du, which had nearly 746 million views on YouTube as of 6pm today.
 
YG said BLACKPINK now boasts 13 music videos and dance clips with more than 100 YouTube views.
 

Kill This Love has topped iTunes charts in 37 countries and reached No. 4 on Spotifys Global Top 50.

On April 12 and 19, Blackpink will be the first female K-pop group to perform at the Coachella music festival in Indio, California, which also features world-class musicians including Ariana Grande, Childish Gambino and Tame Impala.

The four members of the group - Jisoo, Jennie, Rose, and Lisa - will start a six-city North American concert tour on April 17, ending on May 8.

 

The group also made the top 30 in the Entertainment and Sports category of Forbes “The 2019 30 Under 30 - Asia”, which features 300 young innovators and disruptors across 10 categories in 24 Asia-Pacific countries. 


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