40 per cent of young people in Asia prefer foreign pop culture to their own

40 per cent of young people in Asia prefer foreign pop culture to their own

A study of 14 to 34-year-olds in Asia found that some would rather listen to music or watch films from other countries than consume local culture


Young people all over the world enjoy Korean pop culture.
Photo: AFP

Nearly two fifths of young people in Asia feel more connected to another country’s popular culture than that of their own country, according to a new media report.

In a study conducted by media company Cassandra, researchers interviewed 9,500 14 to 34-year-olds from 16 countries in Asia, including China, Japan, South Korea, India and Indonesia. The study found that 56 per cent of young people in Indonesia feel more connected to pop culture from other countries, followed by 39 per cent of young people in South Korea, 36 per cent in India, 33 per cent in China and 32 per cent in Japan.

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Researchers also asked interviewees what form of foreign popular culture they consume most. They found that 55 per cent of young people in Asia listen to music from another country, while 54 per cent said they watch foreign films, and 36 per cent watch foreign TV shows.

Aside from entertainment, 36 per cent of young people surveyed said that they follow international fashion trends, whilst 30 per cent said they support sports teams from other countries.

Nearly half of young people in China and India, at 48 and 44 per cent respectively, believe that it is important to take an interest in global popular culture.

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Iris Lee, 16, from Hong Kong International School, says this trend isn’t surprising, given how connected the world now is. “I was raised in a culture that’s different from my own. Therefore, I was exposed to a lot of western pop culture.”

Hana van de Wiel, 16, from Discovery College, believes cultural interchange is a good thing: “foreign culture allows me to see things from a different perspective.”

Edited by Charlotte Ames-Ettridge

This article appeared in the Young Post print edition as
2 out of 5 prefer foreign pop culture to their own


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