So the fans and conspiracy theorists were right: the social media and website “total eclipse” were all part of Taylor Swift’s master plan to announce a new album.
The first single, she said, will drop Thursday night - we assume US time, which means Friday morning in Hong Kong. She threw in the album’s cover art for good measure: a black-and-white photo of herself - head and shoulders, in slouchy sweater, hair swept back - against a backdrop of newsprint reading, simply “Taylor Swift” over and over again.
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The album would be Swift’s sixth studio effort and the first since the 2014 release of 1989, which is the last time she teased fans online, that round with mysterious Polaroid photographs. She scrubbed her feeds on Friday of everything from profile pictures to accounts she follows. It was three years to the date from when she dropped the song Shake It Off and announced 1989 - and just a few days after her courtroom assault trial victory against a former radio DJ.
Word of a new album lifted Swift to a top trending topic around the world Wednesday on Twitter ahead of Sunday’s MTV Video Music Awards, to be hosted by Katy Perry, a former friend.