This year, Hong Kong’s Team Operation Unicorn took part in what was their 23rd Operation Santa Claus (OSC) Fun4Funds fundraising event.
On December 15, the group from Shung Tak English Catholic College set up food and games booths, threw a singing contest, and held a dress down day. The secondary school students plan on raising HK$30,000 for the Children’s Cancer Foundation.
This year marks the 30th anniversary of OSC, which is an annual charity campaign co-organised by South China Morning Post and Radio Television Hong Kong. In Fun4Funds Challenge, students plan and execute a four-week-long fundraising campaign, and compete against other schools to see who can raise the most money.
Operation Santa Claus challenges Hong Kong students to bring holiday cheer to those in need this Christmas
The team told Young Post that a meeting they had had with their mentor from youth-led education NGO Support International Foundation, Brian Wong, had been very helpful.
“He gave us new ways to sell products, like advertising and promoting the event mainly through social media. He also suggested being as proactive as possible – to not to stay at our booths, but to go up to students and encourage them to buy or participate even more,” said Derry Lau Cheuk-wang, 15.
The group learned, through their preparation for the event, that there’s more to fundraising than just getting money.
“Voluntary work is thought boring. But making and selling food [helped us] realise it could be fun,” said Tommy Yung Cheuk-yip, 15. “Helping [those less fortunate than us] makes us cherish the things we have more.”
Although the group is happy with how this year’s campaign has gone, they said they want to be even better next year. “We started planning in mid-November. We had classes and exams to prepare for. In future, we’d like to start planning earlier – especially on the promotion side of things, so that even more students can participate,” said Janice Wu Chee-yan, 14.
Edited by Ginny Wong