Just days after K-pop girl group BlackPink broke the record for the quickest video to reach 100 million views on YouTube, fellow South Korean megastars BTS are being reported to have smashed that record.
Korea Times reported that the video for Boy With Luv hit 100 million views 37 hours, 37 minutes after its release. The official YouTube Twitter account confirmed yesterday that, while they were still working out the details, the video was indeed the new record holder.
BlackPink’s Kill This Love reached the milestone on April 5 in 62 hours.
Yes, we're still running the numbers, but we can confirm that #BoyWithLuv (ft. @Halsey) is now *officially* the most-viewed 24 hour debut in @YouTube history!! Congratulations @bts_bighit Enjoy @nbcsnl tonight! pic.twitter.com/xC8vHs27Nu— YouTube Music (@youtubemusic) April 14, 2019
The song, featuring American singer Halsey, is from the group’s latest album, Map of the Soul: Persona, released on Friday. At the time of publication, views for Boy With Luv stood at more than 126 million. This record marks the 18th time a BTS video has passed 100 million views.