Make calls, read email, control music, manage Instagram photos, keep up with your workout, pay for groceries, open your hotel room door. CEO Tim Cook says you can do it all from your wrist with Apple Watch — for 18 hours a day. That’s how long the battery will last on an average day.
The Apple Watch will be available in several major markets around the world from April 24, including Hong Kong and mainland China. Pre-orders will be taken from April 10. The device costs HK$2,728 for a base model, while a luxury gold version will go for HK$78,800.
Apple enters a market that already has a number of players, ranging from South Korean giants Samsung and LG, to Japan's Sony and startups such as Pebble, but most don’t have as many features as the Apple Watch, and they have not been big hits with consumers.
The watch is the first brand-new device Apple has launched without Steve Jobs.
"Apple Watch begins a new chapter in the way we relate to technology," said Cook, who spoke at a San Francisco media event.
Cook said "the most personal device we have ever created" can display a variety of faces ranging from a classic watch face to an animated Mickey Mouse.
Connecting wirelessly to a user's iPhone, Apple Watch offers a range of apps for communication and can be used as a sort of wrist-radio from the Dick Tracy comics.
"With the built in speaker and microphone you can receive calls on your watch. I have been wanting to do this since I was five years old," Cook said.
The watch is integrated with Apple Pay's mobile wallet and can be used to view pictures, monitor news and connect to social media.
The watch can use other apps ranging from Uber ride-sharing to music to home automation.
"Now it's on your wrist, not in your pocket or your pocketbook," Cook said.
"I think you're going to be surprised at what developers can do when you unleash that community."
But one of the keys will be the health and fitness applications.
The watch has an accelerometer, a heart rate sensor and sensors for "a comprehensive picture of your all-day activity and workouts."
It will prompt a user to get up and walk if sedentary too long.
At the event, Apple also unveiled a new Macbook laptop computer than weighs less than one kilo (two pounds).