1. the iPhone
2. The opinion that a phone with basic functions such as a good camera, and enough storage for your music and movies is “good enough”, and you don’t always need the “best” brand or technology.
4. to become less popular than something or someone/ to fall behind someone or something
5. (i) move up the value chain
(ii) regain its momentum in the market
6. the high-end market
9. smartphone buyers/consumers in China/technology investors/mobile phone enthusiasts