Magic is in the right mix

Magic is in the right mix

US EDM group Krewella makes us feel alive with its up-tempo, diverse music


From left: Yasmine Yousaf, Kris Trindl and Jahan Yousaf
From left: Yasmine Yousaf, Kris Trindl and Jahan Yousaf
Photo: Sony Music
The recent dance-floor hit Alive has given US EDM group Krewella a lot of publicity. With its relatable lyrics and catchy leading piano melody, the track has stormed dance floors and radio charts around the world. It even landed the number one spot on Billboard's Dance Radio Airplay chart. But the group, who performed in Hong Kong last week, almost didn't even release the song at all.

"We were used to making so much hard music like dubstep and moombahton - a little more rage-type music," says producer Kris "Rain Man" Trindl. "We were talking and asking if we should even put this [track] out, if it was even 'Krewella' enough. We were hesitant. We thought people might listen to it and think that we were being something that we weren't."

Krewella is a trio of EDM fanatics from Chicago who came together in 2007. Trindl was playing in metal bands before he started producing, after being influenced by producers such as Timbaland and DJs like Skrillex and Deadmau5.

Trindl became friends with vocalist Jahan Yousaf at one of his metal band's shows and, when he wanted some female vocals for his new songs, he turned to her. They then brought in another singer - Jahan's younger sister, Yasmine.

After years of playing gigs and figuring out their sound, the three self-released their Play Hard EP in June last year. The EP, which included Alive, introduced their blend of electro-pop, dubstep and progressive house, and listeners couldn't get enough.

Krewella's new album is scheduled to be released later this year. The band describes the album as a roller coaster that has a little bit of everything - from dubstep and drum and bass to electro house.

"[The album] taps into many different emotions, so there's really a song for any mood that you have," Jahan says. "I think it'll become one of those albums that feels like a journey. That's what it felt like for us to make. Once you listen to it as a whole, you'll really feel that journey."

Trindl adds that the album will feature the heaviest song that they've ever produced, along with the prettiest and most melodic one.

Along with showing the impressive flexibility in their music, the new record also shows how Krewella has grown.

"Our writing and production has gotten more sophisticated," says Jahan. "Yasmine and I have developed our writing more so it's more of a craft, and we're paying more attention to every single lyric that's in every song. But sophisticated doesn't mean it's serious. It's still playful and fun."

Their fans wouldn't want it any other way.

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