Price of snobbery

Price of snobbery

Abercrombie and Fitch faces a huge backlash from its customers over its exclusionary clothing policies as well as the controversial statements made by its chairman, Mike Jeffries.

The clothing company has been criticised in recent months for its refusal to sell extra-large clothes to women. A&F claims it wants only a certain kind of person to wear its clothes, celebrating what it calls the "attractive all-American kid" while deriding people who are less slim.

This unfair policy is most highlighted in an interview with Salon magazine. "We go after the cool kids," Jeffries said. "A lot of people don't belong, and they can't belong. Are we exclusionary? Absolutely."

People responded by boycotting A&F products, which was refreshing to see. More to the point, US sales of A&F fell 17 per cent in the first quarter this year. Finally, the company had to release a statement of apology. Good!

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