The officiating guests were Selina Tsang, wife of Chief Executive Donald Tsang Yam-kuen; Stephen Lam Sui-lung, secretary for administration; Roy Tang, director of broadcasting at RTHK, Cliff Buddle, acting editor-in-chief of South China Morning Post; and local artist Joyce Cheng Yan-yee.
OSC is one of Hong Kong's most popular charities, and is jointly organised by SCMP and RTHK. Over the years it has supported more than 100charities. Last year, it raised HK$13,372,928. From now until the end of December, schools and businesses will stage a series of activities to raise funds.
Here is an introduction to the 16 beneficiaries of this year's campaign, including charities for children, the elderly and the disabled:
Hong Kong Christian Kun Sun Association will carry out its Angel Tree 2011 campaign for children whose parents are in prison. OSC will sponsor Christmas gifts for the campaign.
The Children's Heart Foundation will receive money from OSC to perform homograft operation to repair the congenital heart defects of children patients at Queen Mary Hospital.
Chi Heng Foundation, which helps people suffering from Aids on the mainland, will receive funding for vocational training for students.
OSC plans to pay for operations for about 300 children with cleft lips in less developed provinces such as Yunnan, Guizhou, Guangxi, Sichuan and Guangdong by making a donation to Operation Smile China Medical Mission.
Children's Medical Foundation will set up a neonatal care unit in Qingxinan, Guizhou, with support from OSC. The unit will include doctors, nurses and equipment to save the lives of sick babies.
The Hong Kong Arthritis & Rheumatism Foundation will receive funds to provide occupational and physical therapy.
OSC will help the Families of SMA (Spinal Muscular Atrophy) Charitable Trust to buy a car to transport disabled patients.
The Hong Kong Federation of the Blind will set up a studio to produce audio programmes hosted by the visually impaired.
OSC plans to buy three ponies for Hong Kong Riding for the Disabled Association.
New equipment will be bought to help disabled students at Hong Kong Red Cross Princess Alexandra School.
The Richmond Fellowship of Hong Kong plans to provide training for families of mentally ill patients.
Enlighten-Action for Epilepsy aims to raise social awareness of the condition in a publicity campaign.
OSC will support the "Living Well With Diabetes" campaign by Diabetes Hong Kong.
OSC will support Boys' Brigade Hong Kong in its outreach to neglected elderly people.
Arts in Hospital will provide free art workshops for elderly patients.
OSC will provide funds to Rehabaid Society to help 10,000 elderly people undergo vital health check-ups.
How you can donate ...
By credit card at osc.scmp.com or by filling in the donation form.
At any HSBC ATM or branch: a/c number 502-676299-001 for SCMP CHARITIES LTD-OPERATION SANTA CLAUS
By cheque payable to "SCMP CHARITIES LTD-OPERATION SANTA CLAUS" and mail to: Operation Santa Claus, Morning Post Centre, 22 Dai Fat Street, Tai Po Industrial Estate, New Territories, Hong Kong
Remember that ... donations of HK$100 or more are tax-deductible. Tell your parents!
If you need a tax receipt, send the completed donation form and original bank receipt with your name, address and phone number to the address above.
Contact us at firstname.lastname@example.org or call 2680 8159.