Born and raised in Britain, the Malaysian-Chinese is the son of famous shoe designer Jimmy Choo and now lives in Tokyo. Danny runs a small Web and TV production company called Mirai Inc, which focuses on sharing otaku as well as Japanese culture through the internet, TV, print media and conferences.
Danny became a worldwide YouTube celebrity in the summer of 2007 when he dressed as an Imperial Storm Trooper and danced at a traffic intersection in Tokyo's Akihabara district, in a subway car and on a pavement.
When asked how Hong Kong's otaku compared to Japan's, Danny said: "Otaku are the same all over the world. They have a great passion for anime and manga, which is great."
Recently Danny (right, with his favourite dolls) made a television show for Animax called Culture: Japan by Danny Choo. In the hour-long show, he explores all things related to the otaku culture, from anime and manga, figurines and dolls, to gadgets and video games. The show takes viewers on a tour of otaku hotspots, behind the doors of everyday Japanese otaku, and backstage at anime production studios, and also includes interviews with voice-over actors.
Animax will broadcast the show again every Friday at 10pm until April 15.