Non-profit group Room To Read started a new campaign in Hong Kong last Wednesday. It will raise money for a literacy programme in Nepal.
They hope that Nepalese authors will write books for the country's children, and help them get back to normal life following the earthquake in April.
The goal is to raise enough money to produce 40,000 children's books. The campaign runs from now till October. The idea is that schools, teachers, and students will organise activities for the charity.
Sarah Brennan is an author in Hong Kong, and one of the ambassadors for the campaign. She will be going around to schools and encouraging teachers and students to join in.
"What if you got up in the morning, went down to breakfast, and then you wanted to eat cereal but you couldn't read the box? How do you tell the difference between a box of cornflakes and a box of rat poison?," she says.
"We take it as absolutely normal to be able to read, but for millions of children around the world, it's not normal, it's a privilege they don't have."
Volunteer leader Jodi Mullen went to Laos last October. Room to Read has a girls' education programme there. She says literacy programmes like theirs gives girls the confidence to share their dreams with their parents.
Literacy also means young girls can get a better paying job and support her family. What's more, she says, "when she gets married and has children, she can choose to do that, rather than just do that because that's what she has to do. She can make decisions herself."