Ricky Wong Wai-kay, chairman of Hong Kong Television Network, turned to social media platforms over the weekend for help.
With HKTV set to launch online on November 19 - also the 47th anniversary of free-to-air giant TVB, the network went through a stress test on Friday, Saturday and Sunday nights.
The network had hoped that 100,000 people would help test the website's capacity every night, but only 10,000 joined the test on Friday night and the turnout on Saturday was only about 25 per cent of capacity, local media said.
Wong filmed a video on Sunday morning, calling for help. "HKTV is the matter of Hongkongers, [I] really hope everyone can lend a hand and help us," he said into the camera. Wong uploaded the video to YouTube and soon posted on his Facebook page in the afternoon. Six minutes after his post, "Plum Kwok" on Facebook suggested Wong also post on HKGolden.com a mainstream forum in the city.
Wong posted on the forum around 2pm and a thank-you note afterwards.