[UPDATE - 5.15pm]
K-Pop took over the Twittersphere yesterday as #2015MAMA sets a new Twitter record with 8.6 million tweets in a day.
As K-Pop superstars rocked the stage, fans re-lived these awesome moments, walked the red carpet with their favourite celebrities and got backstage access through Twitter.
Screaming fans turned out in
Among the performers were
K-pop boyband Big Bang took home many of the night’s most coveted awards including Artist of the Year, Worldwide Favourite Artist and Song of the Year for Bang Bang Bang. The group also won Best Music Video for Bae Bae.
"I want to say thanks so much to all fans. You guys are amazing . . . Everybody, you are everything," said Seungri, who also thanked fans in multiple languages including Japanese and Putonghua.
"We will try even harder to prove we deserve it," G-Dragon.
Pet Shop Boys, known for 1980s pop hits including Go West and What have I done to deserve this, scooped the Worldwide Inspiration Award.
The duo performed a medley of songs before launching into a rendition of more a recent piece Vocal along with Korean girl group f(x).
"We came all the way from
Psy wrapped up the show with his latest release Daddy followed by his signature megahit Gangnam Style, which has racked up more than 2.4 billion YouTube views and become its most-watched video of all time.
Korean songstress Kim Tae-Yeon took the prize for Best Female Artist before also getting the Best Female Group award with her bandmates from Girls’ Generation.
The “Best Male Artist” award went to singer-turned-producer Park Jin-Young.
The K-pop genre, short for Korean pop, has made huge inroads into the international music scene in recent years, gaining fans from around