By Wong Yat-hei
Operation Santa Claus 2013, the annual fundraising campaign organised by Radio Television Hong Kong and the South China Morning Post, has officially started.
Last night, at the Maritime Museum, Central Ferry Pier No 8, the chief executive's wife Regina Leung Tong Ching-yee, Roy Tang Yun-kwong, the director of broadcasting, and Robin Hu, CEO of the South China Morning Post Group, were there to launch this year's campaign, which supports 18 beneficiaries.
Here is a glimpse at the people who can benefit from your generosity:
Bring Me a Book Hong Kong will run Book Spark: Igniting the Love of Reading for Life, a project to educate parents, care-givers and teachers on the importance of reading aloud to children. Workshops for low-income families and parent-child reading corners will be set up to promote a reading culture among children from less fortunate families.
Changing Young Lives Foundation will run Kiddies Land, providing educational services to underprivileged children aged between two and five years old, whose parents cannot afford to send them to playgroups.
Children will be exposed to an English-speaking environment and take part in activities that boost their development, enhance their confidence and stimulate their physical development.
Half the Sky Foundation (Asia) will run infant care programmes on the mainland. The foundation will employ and train 38 local women as nannies in Huangshi , Luoyang , and Qingyuan to take care of 118 abandoned babies, from newborns to two-year-olds.
Watchdog Early Education Centre will redesign its occupational therapy room. The facility will have more activity equipment that caters to the varied needs of children with special educational needs.
The Rainbow Project's Low Income Subsidy Project will subsidise low-income families affected by autism.
Animals Asia Foundation will boost its Dr Dog animal-assisted therapy scheme. The team and their dogs visit 200 elderly homes and individuals with dementia or autism, providing vulnerable people with what they need most - a friend.
Hong Kong Alzheimer's Disease Association plans to provide free help to people with dementia from low-income families. They will be able to use the HKADA's day-care services at Gene Hwa Lee Centre in Tsuen Wan.
The Bethune House Migrant Women's Refuge will run a shelter for women migrants in crisis. The project will provide a safe shelter for vulnerable foreign domestic helpers.
Habitat for Humanity China will fund its Sichuan Post-Earthquake Rebuilding Project. Help will be given to 12 seriously affected rural families, who can't afford to build homes that can withstand magnitude-8 earthquakes.
Charles K Kao Foundation for Alzheimer's Disease aims to take dementia patients, their families and caregivers on regular trips to build their relationships.
Chi Heng Foundation will run the Heroes in the Mirror project to help students with HIV deal with social issues at secondary school.
A Chance at Life for Rural Newborns will be run by Children's Medical Foundation. A neonatal care unit will be set up in Yunnan or Guizhou province to save more newborn lives. Local medical staff will be sent to Shanghai for child-care training.
Lions Kidney Educational Centre & Research Foundation will replace three haemodialysis machines, which clean blood during kidney failure, and six dialysis chairs at its Shum Shui Po centre.
Maggie Keswick Jencks Cancer Caring Centre Foundation will run the Maggie's Music Therapy programme to help people deal with cancer. The project encourages patients to use music in a therapeutic way. The funding will be used to employ a music therapist to run the scheme.
The Hong Kong Down Syndrome Association's Sweetie Land project will provide counselling services for Down Syndrome children and their parents.
Ebenezer School & Home for the Visually Impaired students will receive occupational and speech therapy services.
Sailability Hong Kong will give professional sailing lessons to people with a disability, and take part in the Para Asia Games 2014.
Hong Kong Federation of Handicapped Youth will buy a new bus suitable for the young people it supports who have physical disabilities.