You don't need to wait long before the baby-faced singer (also known as Kim Sang-woo) springs his first surprise.
The second track Listen To This Song boasts disorderly, fast-paced, upbeat, almost Mumford-and-Sons-like guitars. The acoustic sound is crisp, highlighting the singer's sweet vocals and cheerful lyrics.
The title track ticks all the boxes for a perfect love song, while the variations in his skilful guitar-playing - the swift change from plucking to strumming - offers a really refreshing melody. The chord progression is also natural, as the song shifts seamlessly from slow beats to presto tempo in the chorus.
The least impressive number is Say I Love You, whose mainstream-love-song melody you can't help but suspect is one of his commercial compositions that he made in case his folk music didn't take off.
The songs may sound slightly like replicas of Western folk music, but given he has the guts to go against the current and produces soothing melodies, Love Love Love is worth checking out.
YP Rating: 3/5