It's also the title of a popular manga series, which has been adapted to television and now film.
Thirty-year-old Yukiyo (Mirai Moriyama) isn't very popular with women. He's always been socially awkward and has never had much luck in the romance department.
One day he meets fellow journalist Miyuki (Masami Nagasawa) via Twitter. He's instantly mesmerised by her beauty and a budding friendship/mild-romance develops.
The arrival of Rumiko (Kumiko Aso) only confirms Yukiyo is having his moteki moment. She's smitten with him - but she's also friends with Miyuki. Yukiyo's change of fortune with the fairer sex triggers myriad complications.
The filmmakers do a wonderful job of marketing Love Strikes, as the movie's English title has it, as being more moteki than it really is. Two women vying for your heart is hardly strong moteki - in my book.
Love Strikes flourishes when the quirkiness is kept to a minimum. That doesn't include the bits when Yukiyo, accompanied by pedestrians, breaks out in song and dance, complete with karaoke lyrics rolling across the screen. These jarring moments detract from the insightful ones that delve into modern relationships.
Contains mature content